Dri Dri Pop Up Shop
The Front Room at St Martins Lane is known for creative collaborations but when DRI DRI came to town, customers were transported from drizzly grey London to a lively Italian beachside resort.
Colourful decking, bright beach cabins, striped umbrellas and bubble-gum toned furniture created a fun space and perfectly captured the essence of DRI DRI.
The project was studied as a set design in a theatre, easy and quick to build, but with great impact. The cabin divide the space in order to create a small storage room, accessible through one of the doors.
Everything was built with reclaimed wood. The pop up shop was then resused in another location, in High Street Kensington, only few months after.
Strong graphic was used to catch the attention of the people in that busy street.